Webinar On-Demand: Transform Data Into Dollars Through Hyper-Personalization
Heather Knutson of Ascent360 and Mark Kelly of Maestro joined New England Inns & Resorts Association (NEIRA) to discuss how properties of all sizes are turning data into dollars through precise personalization and an automated “set it and let it” approach—and how you can too.
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Hotel Tech Showdown: CDP vs CRM
Whether it’s remembering a guest’s favorite room or anticipating their desire for a late checkout, it’s those little moments that transform a stay into a memory. But as guest expectations grow and digital touchpoints multiply, hoteliers are asking, between a CDP and a CRM, which one makes the most sense for my property? Luckily, there’s a clear answer.
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The Modern Hotelier Podcast: Helping Hotels Drive Direct Revenue & Return Visits
Heather Knutson of Ascent360 joins Steve Carran and David Millili on The Modern Hotelier to discuss the key differences between a CRM and a Customer Data Platform and all the ways in which a CDP is proven to help hotels drive direct revenue.
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