Ascent360 Brand & Style Guide
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Brand Guide

Welcome to the Ascent360 brand guide for design rules and assets. Here you’ll find logo usage, typography, brand colors and iconography.

Logo

The icon and word mark ratio should remain consistent when scaling. Do not alter the ratio by increasing or decreasing the size of the icon or word mark separately. Scaling the logo should always be done proportionally.
Download Logo Files
Ascent360
Ascent360

Logo with Tagline

Older versions of the Ascent360 logo used the tagline MEET YOUR DATA. This is no longer the brand standard and has been updated to USE YOU DATA.

Ascent360
Ascent360

Alternate Logos

The all white logo may be used only when placed on a dark background. The icon and the word mark must all be in white. The gray word mark logo is a legacy version whose usage is acceptable, but the black word mark version should be used whenever possible.
Ascent360
Ascent360

Typography

Ascent360 uses three approved font families for print and web.

Omnes

Omnes Regular
Omnes Medium
Omnes Semibold
0123456789
AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz
Omnes is an Adobe Font. For usage information visit adobe.ly/2LP3zef.

Roboto

Roboto Regular
Roboto Medium
Roboto Bold
0123456789
AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz
Roboto is a Google Font. For free usage visit. bit.ly/3bZlf1x.

Montserrat

Montserrat Regular
Montserrat Medium
Montserrat Bold
0123456789
AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz
Montserrat is a Google Font. For free usage visit bit.ly/39OkqWD.

Brand Colors

Ascent360 uses three approved font families for print and web.
Ascent360 Red
PMS 185
HEX: #E81D2D
RGB: 232, 29, 45
CMYK: 0, 100, 95, 0
Black
PMS Black
HEX: #00000
RGB: 0, 0, 0
CMYK: 60, 60, 60, 100
HEX: #2f2093
RGB: 47, 32, 147
CMYK: 98, 100, 3, 1
HEX: #FF454E
RGB: 255, 69, 78
CMYK: 0, 87, 65, 0
HEX: #AA182C
RGB: 170, 30, 46
CMYK: 23, 100, 88, 15
HEX: #55575A
RGB: 85, 87, 90
CMYK: 65, 56, 53, 29
HEX: #AEAEB0
RGB: 174, 174, 176
CMYK: 33, 27, 26, 0

Secondary Colors

Secondary colors should be used when there is a need for more supporting colors. Ideal for user interfaces, accents and graphics.

Main Secondary Colors

HEX: #522D6D
RGB: 82, 45, 109
CMYK: 81, 96, 26, 13
HEX: #2063DE
RGB: 32, 99, 222
CMYK: 82, 64, 0, 0
HEX: #6DBE4B
RGB: 109, 190, 75
CMYK: 61, 0, 95, 0
HEX: #FF9E18
RGB: 255, 158, 24
CMYK: 0, 45, 98, 0
HEX: #F5CE3E
RGB: 246, 206, 62
CMYK: 4, 17, 87, 0

Dark Secondary Colors

HEX: #3D1152
RGB: 61, 17, 82
CMYK: 84, 100, 32, 35
HEX: #143E78
RGB: 20, 62, 120
CMYK: 100, 82, 18, 18
HEX: #1D8649
RGB: 29, 134, 73
CMYK: 85, 24, 93, 9
HEX: #F58220
RGB: 245, 130, 32
CMYK: 0, 60, 100, 0
HEX: #F4B223
RGB: 245, 178, 35
CMYK: 4, 32, 98, 0

Light Secondary Colors

HEX: #7C5D90
RGB: 124, 93, 144
CMYK: 59, 71, 18, 2
HEX: #2AC5F4
RGB: 42, 197, 244
CMYK: 64, 0, 0, 0
HEX: #93CB78
RGB: 147, 203, 120
CMYK: 45, 0, 70, 0
HEX: #FBB361
RGB: 251, 179, 97
CMYK: 0, 34, 70, 0
HEX: #FBDA74
RGB: 251, 218, 116
CMYK: 2, 13, 66, 00

Iconography

Approved iconography should always be the lighter version of the brand Ascent Red. Alternate iconography can utilize dark blue with a light blue background.
measure-icon
send-icon
integrations-icon
build-icon
Business To Business Segmentation
webinars-icon

Light Secondary Colors

measure-success.png
send-message.png

User Interface

Lightspeed Retail Integrations

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Ascent360 is experiencing an outage with one of our partners resulting in some instances of our CDP Platform being unavailable. Our partner is aware of the issue and working on a resolution as soon as possible. We do not currently have an ETA for when this issue will be resolved, but we are working with all urgency on a resolution. We will notify you once this issue is resolved.

Thank you for your patience,

Ascent360 Support Team