Crystal Mountain Ski, Golf & Spa Resort Unifies Their Guest Data and Grows Their Database
Case Study Crystal Mountain Ski, Golf & Spa Resort Unifies Their Guest Data and Grows Their Database Download Case Study Share: Crystal Mountain is a
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The Challenge
From a single 188 mile, 24+ hour run, the Ragnar Relay Series has grown to be the largest overnight relay with over 50 races in the US, Canada and Europe. Ragnar wanted to solve for over-sending multiple emails to their sizable database because they didn’t know the runner’s profile. They wanted to customize messages to better drive race registrations and build greater loyalty.
Ragnar turned to Ascent360 to seamlessly integrate multiple data sources, create a comprehensive customer view and to automate highly targeted, revenue-generating campaigns.
The Ascent360 Solution
The Ascent360 CDP provides a clean, 360° view of each prospect and customer. Together with their dedicated Client Success Manager, Ragnar switched to dynamic content and built a program, where the CDP looked at the previous races run, proximity to a race, etc. to score each race by runner. Once the database is scored, segmented audiences are automatically sent to Ragnar’s email service provider. With the information from the CDP, a single template with multiple dynamic pieces is populated for each person. Now, runners receive personalized marketing, which cut down on the overall volume, but also opened the door to endless opportunities Ragnar didn’t have previously.
