Mike’s Bikes increases customer loyalty with Ascent360 and Lightspeed
Case Study Mike’s Bikes increases customer loyalty with Ascent360 and Lightspeed Mike’s Bikes, North America’s leading bike retailer, used Lightspeed POS and Ascent360 to connect
By relying on Ascent360, Sims Music can now segment their audience by specific product and service needs to enhance the customer experience, all while saving time on the back end.
Email open rates increase to 34% using segmentation
Welcome series generates over $60K in revenue
Each ad-hoc email send generates approximately $12K in revenue
Challenge
As their service offerings continued to grow, Sims Music needed a tool that allowed them to ditch the “batch-and-blast” method of traditional email marketing and send more personalized emails. They realized that customer feedback revealed a sense of frustration surrounding irrelevant communications, such as drummers receiving emails about ukulele lessons.
Sims Music also found it difficult to create and manage campaigns because manually building emails from scratch was time-intensive and challenging to keep up with. They needed a tool that could provide easy-to-use templates and automate multi-touch campaigns so they could focus on customer service and other frontend tasks.
Solution
By relying on Ascent360, Sims Music can now segment their audience by specific product and service needs to enhance the customer experience, all while saving time on the back end. With the power of sophisticated segmentation, customer feedback has improved significantly thanks to tailored product marketing. The tool also enables them to have better control over the progression of their sales funnel.
Sims Music has crafted several automated campaigns, such as initial welcome series and post-purchase retention emails that have generated over $60K in total revenue. Simply building campaigns with multiple automated touchpoints has allowed them to promote relevant products and services over time, such as buying new drumsticks or recycling old guitar strings. Much of the benefit of automation is the ability to “set and forget” these tailored campaigns on the backend while they focus on other critical business operations.
Sims Music has seen an increase in their eCommerce sales, thanks in part to the Ascent360 platform making it easy for them to connect with more customers, both regional and national.
