Case Study
Wachusett Mountain Attracts Beginners and Wins Industry Accolades with Ascent360 CDP
Wachusett Mountain turns customer data into insights and impact using the Ascent360 CDP.
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85% conversion from 3-day lessons to 3-day passes
65% increase in 1-day to 3-day conversions
NSAA Conversion Cup Winner
The Challenge
For ski resorts, converting beginners to life-long snow sport enthusiasts sustains their business and supports the entire industry.
Wachusett Mountain is a popular ski resort in New England that attracts people of all ages and levels. With its day and night skiing, the mountain wanted to substantially grow their learn to ski/ride program by empowering beginners to make Wachusett their ski and snowboard go-to.
The Ascent360 Solution
The Wachusett marketing team and Ascent360 developed a comprehensive, omni-channel ‘Learn to Turn Program’ that runs continuously and automatically by combining real-time data from engagements, rentals and lessons. The campaign offers text/email/direct mail discounts after completing either a 1- or 3-day lesson packages plus upgrade rewards to encourage the beginner to continue progressing at their skill level. The Ascent360 CDP also automates direct-mail reminder post cards delivered 14 days after the beginner returns home. Wachusett Mountain continues to enjoy success with the Ascent360 platform.
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