Crystal Mountain Ski, Golf & Spa Resort Unifies Their Guest Data and Grows Their Database
Case Study Crystal Mountain Ski, Golf & Spa Resort Unifies Their Guest Data and Grows Their Database Download Case Study Share: Crystal Mountain is a
From a single 188 mile, 24+ hour run, the Ragnar Relay Series has grown to be the largest overnight relay with over 50 races in the US, Canada and Europe. Ragnar wanted to solve for over-sending multiple emails to their sizable database because they didn’t know the runner’s profile. They wanted to customize messages to better drive race registrations and build greater loyalty.
Ragnar turned to Ascent360 to seamlessly integrate multiple data sources, create a comprehensive customer view and to automate highly targeted, revenue-generating campaigns.
The Ascent360 CDP provides a clean, 360° view of each prospect and customer. Together with their dedicated Client Success Manager, Ragnar switched to dynamic content and built a program, where the CDP looked at the previous races run, proximity to a race, etc. to score each race by runner. Once the database is scored, segmented audiences are automatically sent to Ragnar’s email service provider. With the information from the CDP, a single template with multiple dynamic pieces is populated for each person. Now, runners receive personalized marketing, which cut down on the overall volume, but also opened the door to endless opportunities Ragnar didn’t have previously.
Case Study Crystal Mountain Ski, Golf & Spa Resort Unifies Their Guest Data and Grows Their Database Download Case Study Share: Crystal Mountain is a
Case Study Mt. Hood Meadows Personalizes Guest Experience Using Audience Segmentation Download Case Study Share: Mt. Hood Meadows is a popular mountain resort located in
Case Study FISH307 Integrates Multiple Systems to Boost Sales and Drive Customer Loyalty Download Case Study Share: FISH307 is a fishing tackle and equipment store
Hello Valued Clients,
Ascent360 is experiencing an outage with one of our partners resulting in some instances of our CDP Platform being unavailable. Our partner is aware of the issue and working on a resolution as soon as possible. We do not currently have an ETA for when this issue will be resolved, but we are working with all urgency on a resolution. We will notify you once this issue is resolved.
Thank you for your patience,
Ascent360 Support Team