Keeping The Stoke Alive: Marketing In An Advanced Booking Ski Season

While pre-registration has long been a part of the industry in areas like rental and ski school, it has now been pushed to the forefront of the access conversation as areas consider how best to accommodate all the different stakeholders – pass holders, day ticket buyers, multi-day ticket users, and those with affiliated passes. NSAA & Ascent360 led a panel discussion with three ski areas using different approaches in communicating about and managing on hill access. Database best practices and the benefits of an optimized backend data capture system included. (SPOILER: Keep track of your skier and rider loyalty and reward accordingly!)