GUIDE
The Ultimate Guide to Data Driven Marketing
Data driven marketing is becoming a major player in today’s world, but on the surface, it can be difficult to decipher exactly what it is, how it’s different from other forms of marketing, and in what ways it can help your business.
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Luckily, there are four incredibly easy steps to understanding how data driven marketing works and how you can start using it right away.
- Collect and Use Your Data
- Segment and Personalize Your Messaging
- Send Targeted, Automated Campaigns
- Measure Results and Adjust Strategy
No matter the size of your business, with data driven marketing in your toolbelt, you will gain a 360-degree view of your customers, see a rise in engagement, retain more customers, and increase sales as a result. And with the right tool, it’s not just possible, it’s simple.
“With the Ascent360 CDP, we learned that our best customers (those with a 555 RFM score) generated far more revenue with a much higher return.”
Molly Holmes
DIRECT MARKETING MANAGER
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Connect with one of our Marketing experts to see how you can activate your data today.
