Sims Music Increases Email Engagement and Improves Customer Experience with Ascent360

By relying on Ascent360, Sims Music can now segment their audience by specific product and service needs to enhance the customer experience, all while saving time on the back end. With the power of sophisticated segmentation, customer feedback has improved significantly thanks to tailored product marketing. The tool also enables them to have better control over the progression of their sales funnel.

Sims Music has crafted several automated campaigns, such as initial welcome series and post-purchase retention emails that have generated over $60K in total revenue. Simply building campaigns with multiple automated touchpoints has allowed them to promote relevant products and services over time, such as buying new drumsticks or recycling old guitar strings. Much of the benefit of automation is the ability to “set and forget” these tailored campaigns on the backend while they focus on other critical business operations.

Sims Music has seen an increase in their eCommerce sales, thanks in part to the Ascent360 platform making it easy for them to connect with more customers, both regional and national.