Since implementing the Ascent360 Customer Data Platform, Powder Mountain has transformed the way it connects with guests. Clean, deduplicated data has enabled smarter, more impactful segmentation—targeting groups like pass purchasers, families vs. non-families, those who submitted a form or browsed a web page but didn’t purchase. In fact, their automated Abandoned Browse campaign produced an impressive 70% open rate and 14% CTR, helping to drive incremental revenue.

With integrations into their key operational systems, Powder Mountain benefits from seamless data flow, powering more personalized, better-timed marketing campaigns. These segments also feed into their advertising channels automatically, like Meta and Google, making their retargeting campaigns even more effective.

Powder Mountain is able to track campaign performance, including engagement rates and revenue attribution within the CDP. As an example, when looking at their targeted season pass renewal campaign, they have seen a notable increase in pass sales immediately following sends. Their recent adoption of Ascent360 SMS resulted in over 500 opt-ins in just one week, and the team is excited to scale their SMS strategy using the CDP’s intuitive tools.

Looking ahead, Powder Mountain plans to deepen its data analysis, continue to expand its database, build on its SMS marketing strategy and create even more segmented, automated cross-channel campaigns with the help of their dedicated client success manager.