Meet the Leadership

As CEO and president, Scott Buelter guides Ascent360’s strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at companies such as Nike, Disney, Royal Caribbean, Loews Hotels, American Express and Samsung, as well as upon his academic background. Buelter received an MBA from the University of California–Irvine and a Bachelor of Science in economics from the University of San Diego, in addition to studying at the London School of Economics and the Institute of Education Sciences in Berlin and Vienna.

As Co-Founder & VP of Operations, Karen Buelter executes on the strategic vision and mission of the business. Leveraging a background in software sales, client success, operations and project management, she uses a cross-functional approach to implementing foundational processes such as the Entrepreneurial Operating System (EOS). After starting her career at IBM, Karen has spent most of her profession founding, and/or helping grow, small businesses in the tech industry. Karen earned her undergraduate degree in International Business & German at the Terry College of Business of the University of Georgia and an MBA in Information Technology at the University of California, Irvine.

A CTO adept at building and leading IT teams, Nayab Khan has over 20 years of data and database expertise and a passion for innovating to empower businesses. His background includes developing data warehouses; building data analysis and reporting systems; and heading teams in industries ranging from database marketing to telecommunications and consumer packaged goods. He received an MBA from the University of Phoenix and a Bachelor of Science in computer science from Wichita State University.

Jason Root draws upon a long track record of uncovering opportunities and creating measurable key performance indicators (KPIs) that improve the client experience while increasing revenue. His work as Chief Operating Officer (COO) is informed by his experience as a leader in client services, account management and operational efficiencies, with expertise in Software-as-a-Service (SaaS) implementations and digital marketing. Jason holds a Master of Science degree in organizational leadership from Colorado State University, and a Bachelor of Arts in economics from California State University, Long Beach.