Once Crystal Mountain switched to the all-in-one Ascent360 platform, guest data became crystal clear and readily available in one comprehensive dashboard. Taking advantage of Ascent360’s direct integrations with their core systems (i.e. Springer Miller Systems, Siriusware and Book4Time) to unify data and create golden records of their guests has been instrumental in their success. They can now rely on their guest data to identify purchase history, past stays, behavioral data, and demographics to tailor their messaging directly to each of their unique segments. Plus, thanks to the Ascent360 hygiene engine that cleanses, enriches and de-dups their data every day, they trust that it is always as accurate and up-to-date as possible. 

When it comes to email marketing, Crystal Mountain is hyper-focused on the deliverability rate, which has increased significantly after switching to Ascent360. This is largely due to them now having access to enriched data as well as peace of mind knowing the Ascent360 platform ensures  they remain compliant with every major Spam Law Authority (i.e. CASL, CAN-SPAM, GDPR, etc.). Additionally, they generated ~$315K in revenue in just five days from a targeted, automated campaign  that promoted their various golf packages. They’ve also found great success in using their audience segments for their direct mail and social media retargeting ad campaigns.  

Crystal Mountain is looking forward to continuing to use the Ascent360 Guest Data and Marketing  Automation Platform to grow loyalty & retention among their existing guests, as well as find more  first-time visitors through hyper-personalized & automated omnichannel marketing.