A lot of Steamboat’s growth is attributed to collecting data through transactions. With Ascent360, they achieve consistent database growth year over year by monitoring customer data quality and ensuring each transaction is associated with reliable contact information. Through running limited time campaigns like sweepstakes and contests, and segmenting the data they already have, they’ve seen their database steadily grow by a respectful 7% year-over-year, on average. This also lends itself to more opportunities to reach more guests and drive more revenue—in fact, Steamboat has increased email-attributed revenue by an average of 50%+ annually.

Steamboat uses the Ascent360 platform to help find new visitors, strategically target their unique audiences, create exceptional guest experiences, and measure success and ROI. As data security and privacy laws are at the forefront of every marketer’s mind, Steamboat aims to continue collecting first-party data from their guests through various strategies like website opt-ins, landing pages, etc. And  because Ascent360 ensures its users adhere to privacy compliance regulations, they know their data is always accurate which empowers them to stay ahead of the game & drive their business forward.