Wachusett Mountain Attracts Beginners and Wins Industry Accolades with Ascent360 CDP | Ascent360
Get Started

Hospitality

PMS

Booking & Reservation

Golf

Ski Resorts

Ticketing

Resort Management Software

PMS

Bike/Outdoor

POS

eCommerce

Retailers

POS

eCommerce

View All Integrations

Hospitality

Unify & merge guest data from multiple systems and drive more direct bookings & guest loyalty.

Ski

Unify & merge guest data from multiple systems and drive more season pass & lift ticket sales.

Bike/Outdoor

Unify & merge customer data from multiple systems and drive more in-store and online purchases.

Retailers

Unify & merge customer data from multiple systems and drive more customer retention and sales.

Case Studies

Guides

Webinars

Podcasts

Knowledge Base

Blog

SMS

Create personalized, omnichannel experiences that reach your guests where they are most active.

Data

Impactful marketing starts with cleansed & enriched guest data.

Segment & Automate

Build custom audiences that are as simple or complex as you need, depending on the campaign.

Email

Create captivating, open-worthy emails that lead to improved guest satisfaction and increased bookings.

Measure

Your ability to measure results and improve campaigns is the key to marketing success.

Case Study

Wachusett Mountain Attracts Beginners and Wins Industry Accolades with Ascent360 CDP

Wachusett Mountain turns customer data into insights and impact using the Ascent360 CDP.
Download Case Study
Ski Resort Marketing
conversion from 3-day lessons to 3-day passes
0 %
increase in 1-day to 3-day conversions
0 %

NSAA

NSAA Conversion Cup Winner

The Challenge

For ski resorts, converting beginners to life-long snow sport enthusiasts sustains their business and supports the entire industry.

Wachusett Mountain is a popular ski resort in New England that attracts people of all ages and levels. With its day and night skiing, the mountain wanted to substantially grow their learn to ski/ride program by empowering beginners to make Wachusett their ski and snowboard go-to.

Wawa
wawa 2

The Ascent360 Solution

The Wachusett marketing team and Ascent360 developed a comprehensive, omni-channel ‘Learn to Turn Program’ that runs continuously and automatically by combining real-time data from engagements, rentals and lessons. The campaign offers text/email/direct mail discounts after completing either a 1- or 3-day lesson packages plus upgrade rewards to encourage the beginner to continue progressing at their skill level. The Ascent360 CDP also automates direct-mail reminder post cards delivered 14 days after the beginner returns home. Wachusett Mountain continues to enjoy success with the Ascent360 platform.
"Ascent360 makes it simple to reach out strategically, through multiple marketing channels to make sure all of our great skiing opportunities get the traction they deserve."
Carolyn Crowley Stimpson
Owner

More resources like this

Ready to create 1:1 connections at scale?

Connect with one of our Marketing experts to see how you can activate your data today.
Request Demo
Contact Us

About

Platform

Resources

Company

Linkedin Facebook Twitter Youtube
Subscribe

©2025 All rights reserved.