Your Guest Data is Our Superpower
Marketing is only as effective as your ability to access enriched and reliable data. Cue the Ascent360 Customer Data Platform (CDP) which integrates directly with 125+ source systems such as PMS, POS, eCommerce, Golf, and Venue Management to enhance your greatest asset—your guest data.
Crystal Mountain Ski, Golf & Spa Resort Unifies Their Guest Data and Grows Their Database
“Working with Ascent360 has enabled us to house all of our guest interactions under one roof, allowing for simple segmentation of unique customer audiences for a variety of marketing communication channels.”
Reliable, Enriched Data
No more manually exporting spreadsheets or needing to involve your IT department to gain access to your own data. With Ascent360, all your data is housed in a single platform and enriched on a daily basis, so you can rest easy knowing you have the most up-to-date and accurate information.
Sophisticated Segmentation Made Simple
Make your email, SMS, direct mail and paid ad campaigns work harder (& smarter) for you. With Ascent360, you can effortlessly build custom audiences that are as simple or complex as you need, depending on the campaign. Common segments include guest purchase history, preferences, lifetime value, demographics, and more.
Captivating Campaigns
Take the guesswork out of strategic, revenue-generating marketing with tried & true campaign templates. From Post-Stay and Pre-Arrival to Lapsed Customer Win-Back and Cross-Sell Promotions (and everything in between) you can seamlessly build & send email and SMS text campaigns within the Ascent360 CDP.
Effortless Automation
Once you have your audiences and campaigns built out, you can effortlessly build automations that run in the background & continue to nurture your guests at every stage of the experience. From birthdays to booking anniversaries to inviting your VIP guests to upgrade their room, you can automate it all with Ascent360.
In-Depth Campaign Analysis
Gain actionable insight into each of your campaigns with Ascent360’s in-depth analysis and reporting feature that helps you make smarter, more informed decisions. Our intuitive “off the shelf” reporting enables you to optimize marketing spend and improve your ROI. In just a few clicks you can see campaign revenue, open, click & bounce rates and more key performance indicators.
A True All-In-One Solution For Hospitality
Say goodbye to multiple platforms and hello to a true all-in-one solution built for the hospitality industry. From email and SMS to social media and direct mail, everything you need to drive more direct revenue and return visits is in one easy-to-use platform.