Customer Data Platform

Hospitality

Unify & merge guest data from multiple systems and drive more direct bookings & guest loyalty.

Ski

Unify & merge guest data from multiple systems and drive more season pass & lift ticket sales.

Bike/Outdoor

Unify & merge customer data from multiple systems and drive more in-store and online purchases.

Retailers

Unify & merge customer data from multiple systems and drive more customer retention and sales.

Case Studies

Guides

Webinars

Podcasts

Knowledge Base

Blog

Platform

Email

Create captivating, open-worthy emails that lead to improved guest satisfaction and increased bookings.

SMS

Create personalized, omnichannel experiences that reach your guests where they are most active.

Landing Pages

Collect the data you need and grow your database through fully customizable landing pages.

Direct Mail

Use your enriched data to build hyper-segmented audiences for your direct mail campaigns.

Customer Data Platform

Integrates directly with 125+ source systems to enhance your greatest asset—your guest data.

Features

Data

Impactful marketing starts with cleansed & enriched guest data.

Segment & Automate

Build custom audiences that are as simple or complex as you need, depending on the campaign.

Measure

Your ability to measure results and improve campaigns is the key to marketing success.

Your Guest Data is Our Superpower

Marketing is only as effective as your ability to access enriched and reliable data. Cue the Ascent360 Customer Data Platform (CDP) which integrates directly with 125+ source systems such as PMS, POS, eCommerce, Golf, and Venue Management to enhance your greatest asset—your guest data.

Mirror Lake Inn uses the Ascent360 CDP to drive more direct revenue

$ 0 K

in revenue from single guest retention campaign

“The experience with Ascent360 has been seamless, from the integration with our PMS to data hygiene to segmenting and automating our marketing campaigns.”

Mirror Lake Inn

Reliable, Enriched Data

No more manually exporting spreadsheets or needing to involve your IT department to gain access to your own data. With Ascent360, all your data is housed in a single platform and enriched on a daily basis, so you can rest easy knowing you have the most up-to-date and accurate information.

PMS Booking POS Cynthia Smith Cynthia Smith Cynthia Smith Richard Jenkins Gavin Thompson Katie Harper Ella Roberts Bob Jones Cynthia Smith Cynthia Smith RFM 555 EMAIL name@email.com GENDER Female LIFE STAGE Married NO. NIGHTS STAYED 32 LAST VISIT DATE 01/01/2024 LIFETIME SPEND $9,032

Sophisticated Segmentation Made Simple

Make your email, SMS, direct mail and paid ad campaigns work harder (& smarter) for you. With Ascent360, you can effortlessly build custom audiences that are as simple or complex as you need, depending on the campaign. Common segments include guest purchase history, preferences, lifetime value, demographics, and more.

Captivating Campaigns

Take the guesswork out of strategic, revenue-generating marketing with tried & true campaign templates. From Post-Stay and Pre-Arrival to Lapsed Customer Win-Back and Cross-Sell Promotions (and everything in between) you can seamlessly build & send email and SMS text campaigns within the Ascent360 CDP.

Effortless Automation

Once you have your audiences and campaigns built out, you can effortlessly build automations that run in the background & continue to nurture your guests at every stage of the experience. From birthdays to booking anniversaries to inviting your VIP guests to upgrade their room, you can automate it all with Ascent360.

In-Depth Campaign Analysis

Gain actionable insight into each of your campaigns with Ascent360’s in-depth analysis and reporting feature that helps you make smarter, more informed decisions. Our intuitive “off the shelf” reporting enables you to optimize marketing spend and improve your ROI. In just a few clicks you can see campaign revenue, open, click & bounce rates and more key performance indicators.

Segments In Marketing

A True All-In-One Solution For Hospitality

Say goodbye to multiple platforms and hello to a true all-in-one solution built for the hospitality industry. From email and SMS to social media and direct mail, everything you need to drive more direct revenue and return visits is in one easy-to-use platform.

Activate the power of your guest data with the Ascent360 Customer Data Platform