Reach Every Guest, Everywhere
Make a lasting impact on your guests with Direct Mail Advertising and reach them both on and offline. With Ascent360, you can use your enriched data to build hyper-segmented audiences for your direct mail campaigns.
50%
of consumers prefer direct communication from brands via SMS text message
84%
average open rate for an SMS campaign
Direct Mail Advertising Powered by
Your Guest Data
Based on your direct mail campaign goals, you can create hyper-targeted segments using the Ascent360 Audience Builder. Once you’ve built your segmented list, you can send it to the mail house of your choosing for design, implementation, and shipping. Some common segments used in direct mail advertising are:
VIP Guests
20% of guests generally account for 80% of revenue. Let us show you who your VIPs are and how to engage them.
Booking Anniversaries
Offer your guests a reason to come back and book again by sending them a promo code, unique to them, on or around the first time they stayed at your property.
Season Pass Holders
Send your season pass holders a pre-sale reminder to encourage them to get their pass for the upcoming season before prices increase.
Lapsed Guests
Target guests who haven’t stayed with you in a while and offer them a limited-time promotion to encourage repeat bookings.
Types of Direct Mail Advertising
Postcards
Catalogs
Letters
Flyers
Brochures
Dimensional Mailers
