Reach Every Guest, Everywhere
Make a lasting impact on your guests with Direct Mail Advertising and reach them both on and offline. With Ascent360, you can use your enriched data to build hyper-segmented audiences for your direct mail campaigns.
Effective Direct Mail Starts with Your Data
Build precision-targeted audiences using the data you already have. With our advanced hygiene engine, your data is unified, de-duplicated, and cleansed to create a robust, 360-degree profile of each of your guests. The system then matches your data based on different variables such as phonetic, individual & household, email and custom matching leaving you with a “Golden Record”.
Proven Segments & Campaigns
Once you’ve built your segmented list, you can send it to the mail house of your choosing for design, implementation, and shipping. Some common segments used in direct mail advertising are:
VIP Guests
20% of guests generally account for 80% of revenue. Let us show you who your VIPs are and how to engage them.
Booking Anniversaries
Offer your guests a reason to come back and book again by sending them a promo code, unique to them, on or around the first time they stayed at your property.
Season Pass Holders
Send your season pass holders a pre-sale reminder to encourage them to get their pass for the upcoming season before prices increase.
Lapsed Guests
Target guests who haven’t stayed with you in a while and offer them a limited-time promotion to encourage repeat bookings.
