Access to a Crystal-Clear View of Customers Using Data-Driven Marketing Helps Centripedal Build a Stronger Bike Community and Create Lasting Memories
GOLDEN, COLO., September 14, 2021 – Ascent360 has just announced that Centripedal, a bicycle shop based in Fremont, California, will now be using the power of Ascent360’s data-driven marketing platform to provide unrivaled customer service and help families and individuals build lasting memories on their bikes. By using Ascent360, Centripedal will be able to segment their customers into unique categories and send personalized messages to different types of riders.
Centripedal was founded by Karin and James Rardin in 2012 to serve families, commuters, recreational cyclists, and more. They strive to help foster an inclusive neighborhood biking community where customers can create lifelong memories with their cycling experiences. “We are very community focused,” Karin said. “Our motto is to love the neighborhood and the people that you serve. That’s why we want to provide our customers with a very personalized buying experience and market to them in a way that matters, and Ascent360 will help us do that.”
Centripedal had previously been using another generic ESP for email automation but found it much more difficult to truly segment their customers based on identifying factors like purchase history and demographics. Ascent360’s unique data hygiene engine ingests all of the customer data directly from their Lightspeed POS system and cleans it to create “golden records” of every customer and the way they interact with the store. “Segmentation was the key reason we chose to use Ascent360,” James said. “Completing the data transfer process manually from Lightspeed to our ESP was too many clicks. Ascent360’s solution allows us to easily create filters, lists, and send more relevant emails that don’t go unopened.”
With the Ascent360 platform, Centripedal will now be able to create and automate messages that resonate more effectively with different customer segments which in turn will result in greater conversion rates, higher customer engagement, and build stronger long-term relationships.
In addition to segmentation, Centripedal was also encouraged by the ease of use of the Ascent360 platform. Ascent360 comes pre-programmed with an extensive library of ready-to-go campaign templates that are proven useful in different scenarios. Also called “A360 Plays,” these suggested campaigns are useful for upsell and cross sell efforts as well as post-purchase marketing to encourage customer loyalty and repeat purchasing.
Scott Buelter, CEO at Ascent360, emphasized the importance of segmentation for companies like Centripedal who want to reach different customers in a more meaningful way. “Sending generic emails to your entire customer database will have the opposite effect of engaging your customers, increasing brand loyalty, and fostering a strong community,” he said. “Nothing says ‘community’ better than understanding your customers and sending them messages they actually care about — and when they feel like you care too, they will keep coming back.”
About Ascent360:
Ascent360 is a leading Data-Driven Marketing Platform for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 helps businesses understand their customer base, nurture authentic lifelong relationships and drive sales by sending messages that matter. Today we manage numerous databases for clients across brand, retail, e-commerce, and resort segments. Ascent360 seamlessly integrates with over 100 data systems, and our sophisticated segmentation and data hygiene engine provides a clean, unified view of customers. Clients rely on our library of proven, automated marketing campaigns to easily send personalized 1:1 messages at scale.
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For more information, visit https://ascent360.com/ or contact Heather Knutson: 720.728.3362 or hknutson@ascent360.com.
