Blue Quill Angler will use sophisticated segmentation and targeted email campaigns to meet customers where they are in their fly-fishing journey.
GOLDEN, COLO., June 7, 2022 — Ascent360 is thrilled to announce that Blue Quill Angler, a premier fly-fishing guide service and fly shop in Evergreen, Colorado, is now using the Ascent360 data driven marketing platform as an integration with Lightspeed to strategically dial into the needs of their customers. The platform will help them further segment their already niche audience and provide personalized offers and services.
Blue Quill Angler has been offering fly fishing gear, trips, and training classes since 1988. They are known for their cool atmosphere (an eight-sided log barn that is part of the original homestead) and have been recognized as the premier guide service across the country. Owner and President Dennis Steinbeck is most excited about the potential to be more targeted in their email campaigns as opposed to flooding their customers with mass batch-and-blast emails.
The fly shop is gearing up for busy season, which is the perfect time to start building a more sophisticated segmentation strategy. With the Ascent360 platform, Blue Quill Angler can use customer data to elongate their sales funnel, particularly through campaigns such as post-purchase retention. For example, they may have a customer who has purchased a fly reel but has yet to purchase a fly line. Or perhaps the customer bought waders and there is potential to promote additional layers. This not only keeps customers in the store but allows Blue Quill Angler to meet customer needs based on their purchase history.
“We are excited to use data to be smarter about our emails,” Dennis said. “There is so much opportunity to dial in to our target audience and meet them where they are in their fly-fishing journey, whether that’s just starting out or advancing their skills. We also love the ‘set it and forget it’ feature, where we can build targeted campaigns and automate them to reach customers at the right time.”
By relying on Ascent360, Blue Quill Angler has already turned their Lightspeed POS and eCommerce data into automated campaigns for those who never made a purchase, a welcome series for new customers, and a lapsed customer win-back effort. “We have a staff that is extremely passionate about what they do,” Dennis said. “They love teaching our customers by example and our training programs create a sense of community. The best way we can share our passion is to provide customers with what they really need, whether that’s making a purchase or being a place for advice.”
Scott Buelter, CEO of Ascent360, also expressed how valuable a data driven marketing platform is for enthusiastic, community-based shops like Blue Quill Angler. “Outdoor sports attract a population of passionate people. If the shop they buy from, train with, and participate in guided trips with, is just as dedicated as they are and can represent that in their marketing as well, those customers will keep coming back.”
About Ascent360:
Ascent360 is a leading Data-Driven Marketing Platform for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 helps businesses understand their customer base, nurture authentic lifelong relationships and drive sales by sending messages that matter. Today we manage numerous databases for clients across brand, retail, e-commerce, and resort segments. Ascent360 seamlessly integrates with over 100 data systems, and our sophisticated segmentation and data hygiene engine provides a clean, unified view of customers. Clients rely on our library of proven, automated marketing campaigns to easily send personalized 1:1 messages at scale.
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For more information, visit https://ascent360.com/ or contact Heather Knutson: 720.728.3362 or hknutson@ascent360.com.
