Fish307 will use sophisticated segmentation of their customer data to identify unique needs across a continually expanding market
GOLDEN, COLO., November 10, 2021 — Ascent360 announced today that Fish307, a fishing tackle and equipment store in Lake George, New York, has decided to level up their email marketing strategy using the Ascent360 data-driven platform. They aim to use the tool to provide specialized knowledge to the right people at the right time and send individualized messages to new customers as their market continues to expand.
Fish307 has been serving the beautiful area of Lake George since 1992 and from then on have grown exponentially both in-store and online. They now serve a wide range of customers from all over the world. Customers who shop with Fish307 will find an extensive collection of fishing products (including ice and fly fishing) as well as replacement parts and repair services. Lee Miller, head of marketing, says he is excited to use Ascent360 to grow the business even further and be able to cater to their customers’ exact needs.
As a result of their continued growth and expansion into varying markets, Lee and Owner Jeff Goldberg found that they were quickly outgrowing their existing ESP software and needed a more sophisticated tool that would help them easily segment their customers. “There aren’t any big box stores up in this area, so people come to us to get fishing insights and expertise, as well as quality parts and services,” Lee said. “We want to use the Ascent360 platform to translate our in-store experience to email and answer real questions people have. That way they don’t have to waste time searching for answers.”
By relying on Ascent360, Fish307 can use their BigCommerce store data to do just that. The Ascent360 platform ingests their data and allows them to segment customers based on different identifying factors, such as location, purchase behavior, and how they’ve interacted with the brand in the past. It will allow them to avoid blasting customers and prospects with generic, irrelevant emails and instead focus on individualizing every message for the real needs of each customer.
“Our customers have needs in very different areas. For example, a fisherman in New York may be interested in buying ice fishing gear in the winter whereas one in Florida will not need those types of products,” Jeff said. “Being able to identify what is unique about each of our customers will help us provide them both the products and expertise they’re looking for.” They also want to use the platform to boost sales around the holiday season, getting the message out about unique gifts and stocking stuffers available at the shop.
Scott Buelter, CEO at Ascent360, added that the Ascent360 platform is essential for companies like Fish307 because it creates the same kind of specialized customer experience that you would get face to face. “Niche customer markets like fishing demand a certain level of personalization — customers want a shop that can tailor products and information to their specific fishing needs. Segmentation and the ability to direct the right messages to the right people will build and enhance that personalized environment and keep customers coming back season after season.”
About Ascent360:
Ascent360 is a leading Data-Driven Marketing Platform for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 helps businesses understand their customer base, nurture authentic lifelong relationships and drive sales by sending messages that matter. Today we manage numerous databases for clients across brand, retail, e-commerce, and resort segments. Ascent360 seamlessly integrates with over 100 data systems, and our sophisticated segmentation and data hygiene engine provides a clean, unified view of customers. Clients rely on our library of proven, automated marketing campaigns to easily send personalized 1:1 messages at scale.
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For more information, visit https://ascent360.com/ or contact Heather Knutson: 720.728.3362 or hknutson@ascent360.com.
