Ida Red General Stores Serves Different Customer Segments’ Needs by Utilizing the Power of Data-Driven Marketing and Personalized Messaging
GOLDEN, COLO., July 21, 2021 – Ascent360 is pleased to announce that Ida Red, a general store based out of Tulsa, Oklahoma, will be using the Ascent360 data-driven marketing platform to segment their email list and create a more targeted marketing approach for their customers. Ida Red has many loyal repeat customers, and they plan to use the platform to cater specifically to their needs and interests by sending highly personalized messages.
Ida Red has served the Oklahoma community since 2008 and focuses intently on local pride and items that bring people joy — anything from mugs, magnets, and silly socks to apparel, kid’s toys, and household items. Owner and operator Angelene Wright is excited to use the Ascent360 platform to cater to both their local Oklahoma audience and their online e-commerce customers. “We want to be able to target each segment of our customers differently so that we’re serving their unique needs,” Angelene said. “We are getting the ball rolling again with local events that we’d love to invite our shoppers to, but with Ascent360 we can be sure we’re not targeting non-local customers with promotions that don’t apply to them. The platform will help us reach both in-store and online customers in a more personal way.”
Ida Red already collects valuable customer data in many ways, such as signing shoppers up for a loyalty program that provides discounts, birthday deals, entrance into drawings, and more. By combining those efforts with the Ascent360 platform, they will be able to use that data more effectively. Ascent360 ingests the customer data, cleans it to provide a “golden record” of each customer, and allows them to segment those shoppers based on who they are and how they’ve interacted with the store. “We wanted to re-invest in our marketing to create a ‘smarter’ email list,” Angelene said. “We can see how much it pays off over time.”
Scott Buelter, CEO at Ascent360, expressed similar sentiments about the value of using data-driven marketing to target customers in a retail and e-commerce environment. “Simply collecting customer data is one step in the right direction for companies like Ida Red,” Buelter said. “The next step is even more important — bringing that data together to create a crystal-clear view of customer behavior and needs. Being able to target in-store and online customers in different ways is a huge differentiator for effective marketing.”
About Ascent360:
Ascent360 is a leading Data-Driven Marketing Platform for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 helps businesses understand their customer base, nurture authentic lifelong relationships and drive sales by sending messages that matter. Today we manage numerous databases for clients across brand, retail, e-commerce, and resort segments. Ascent360 seamlessly integrates with over 100 data systems, and our sophisticated segmentation and data hygiene engine provides a clean, unified view of customers. Clients rely on our library of proven, automated marketing campaigns to easily send personalized 1:1 messages at scale.
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For more information, visit https://ascent360.com/ or contact Heather Knutson: 720.728.3362 or hknutson@ascent360.com.
