CDP Provider Helps Fuel Continued Growth for Large Resort
GOLDEN, COLORADO, August 1, 2019 — Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced today that Greek Peak Mountain Resort has chosen the company to simplify data management and personalize marketing efforts.
Greek Peak Mountain Resort is central New York’s largest ski resort; in addition to snow sports, it also offers mountain biking, an outdoor adventure center, a year-round indoor water park and luxury accommodations. To manage all these activities, the resort uses a wide array of data systems, such as lift-ticket scanning, e-commerce, point of sale, hotel bookings and digital marketing.
“We were bogged down by having so many disparate software suites and disconnected data,” said Wes Kryger, president at Greek Peak, adding that the resort needed an efficient way to understand its customers and support continued growth. “Ascent360 consolidates all of the data into a single source of truth, while helping to identify meaningful segments and personalize the messages we deliver to them.”
According to Kryger, the Ascent360 platform’s ability to build a complete profile of every prospect and customer is a major reason Greek Peak chose to partner with the company. Rather than sending the same marketing message out to every contact in its database, the resort will send content tailored to the interests of each customer.
“Even large resorts such as Greek Peak have room to grow, and these personalized messages can lead to sales,” says Carlos Perez, chief revenue officer at Ascent360. “With guidance from Ascent360’s marketing experts, complex resorts can convert single-day visitors into multi-day guests and ultimately to season-pass holders.”
“Personalization makes all the difference in building customer relationships,” Perez, says. “People pay attention when you talk to them about what interests them specifically — and that translates to customer retention, attributable revenue growth and business success.”
About Ascent360:
Ascent360 is a leading Customer Data Platform (CDP) provider for small to midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.
For more information, visit https://ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or email kashton@ascent360.com.
