Amber Marie & Company Nurtures Relationships Using a Data Driven Marketing Approach
GOLDEN, COLO., May 13, 2021 – Ascent360 is pleased to announce that Amber Marie & Company, a boutique lifestyle retailer based in Tulsa, Oklahoma, is using the Ascent360 platform. Amber Marie & Company will rely on Ascent360 to keep in touch with customers and provide them personalized messages and targeted offers based on their shopping preferences.
Mother and daughter co-CEO and owner team, Jere and Amber Welch, opened the first Amber Marie & Company in 2004. Jere and Amber loved shopping together and they wanted to create a retail experience that could cater to the tastes of multiple generations of local women. Today, Amber Marie & Company carries a wide selection of luxury and big-name décor and clothing brands, including Allen Clocks, Corkcicle, Dear John, Lollia, LipSense, Sorrelli, Spartina and more.
As a former marketing major, Amber has always paid close attention to best practices for marketing. After revamping the company website during the early stages of the pandemic, Amber realized it was time to rethink how they stayed in contact with customers. “When the pandemic hit, we started to get a lot more online orders for in-store pickups. I wanted to ensure that we could provide outstanding and personalized service, no matter how customers shopped with us,” explained Amber. She also wanted a way to easily share lifestyle-relevant information with each customer. “We chose Ascent360 because it’s just so easy to segment customers based on their preferences and then send automated messages that customers appreciate receiving,” said Amber.
Scott Buelter, CEO at Ascent360, added that the Ascent360 platform is an ideal fit for stores like Amber Marie & Company because it makes it easy to see customers in a new light. “When you can show customers that you understand their preferences and tastes, they will pay attention and keep coming back. Ascent360 makes it much easier for any type of busy retailer to do that and more,” he said.
About Ascent360:
Ascent360 is a leading Data Driven Marketing Platform for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 helps businesses understand their customer base, nurture authentic lifelong relationships and drive sales by sending messages that matter. Today we manage over 150 databases for clients across brand, retail, e-commerce and resort segments. Ascent360 seamlessly integrates with over 100 data systems, and our sophisticated segmentation and data hygiene engine provides a clean, unified view of customers. Clients rely on our library of proven, automated marketing campaigns to easily send personalized 1:1 messages at scale.
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For more information, visit https://ascent360.com/ or contact Heather Knutson: 720.728.3362 or hknutson@ascent360.com.
