Sims Music meets their customers individualized needs by eliminating “batch-and-blast” and targeting unique segments within their audience.
GOLDEN, COLO., June 14, 2022 — Ascent360 has announced that Sims Music, a music store specialized in instrument sales, repairs, and lesson programs based out of South Carolina, has chosen to level up their email marketing approach using the Ascent360 platform. They aim to promote products and services to targeted groups and accurately meet customers’ individual interests through the power of segmentation.
Founded in 1979 as a small guitar teaching studio that sold a few packs of guitar strings, Sims Music has exponentially grown into the leading music retailer in the Carolinas. They have expanded to offer selection and service to any musician no matter the instrument and have also grown into the eCommerce space. By using the Ascent360 platform, they will be able to maintain the personalized, 1:1 nature of a family-owned store even as they continue to grow their customer base.
In the past, General Manager Justin Sims had experienced some growing frustration from customers — as their service and product offerings grew, they had no way to keep customers from receiving mass “batch-and-blast” emails that were often irrelevant to their needs. After implementing automated, targeted campaigns with Ascent360 such as a welcome series, post-purchase campaign, and other timely product promotions, they’ve been able to send messages that matter to their customers.
“With Ascent360, now we can focus our emails strategically — for instance, drummers only get drum related emails and guitar players only get guitar emails, and so on,” said Sims. “We’ve been able to reach customers about products they may not have realized they needed after a purchase, which has significantly increased how many customers read our emails.”
Sims Music has also expressed how the ability to build a strategic marketing plan with multiple email touchpoints has been valuable for their sales. Using Ascent360, they can create a comprehensive campaign path rather than a single email blast and simultaneously save time on the backend. “We’re working toward more sophisticated segmentation and are already seeing fantastic ROI on our emails,” Sims said. “Segmentation has also been a significant value-add for growing our online sales.”
Scott Buelter, CEO of Ascent360, added to this sentiment, saying, “A retailer like Sims Music already has a niche group of customers, but within that niche they have many different segments, whether it’s differentiated by the type of instrument they play or whether they need a product, tune-up, or a lesson. With the power of data driven marketing, Sims can easily use their customer data to target those groups individually and provide them with exactly what they need.”
About Ascent360:
Ascent360 is a leading Data-Driven Marketing Platform for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 helps businesses understand their customer base, nurture authentic lifelong relationships and drive sales by sending messages that matter. Today we manage numerous databases for clients across brand, retail, e-commerce, and resort segments. Ascent360 seamlessly integrates with over 100 data systems, and our sophisticated segmentation and data hygiene engine provides a clean, unified view of customers. Clients rely on our library of proven, automated marketing campaigns to easily send personalized 1:1 messages at scale.
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For more information, visit https://ascent360.com/ or contact Heather Knutson: 720.728.3362 or hknutson@ascent360.com.
