Sun Peaks Resort using Ascent360 Customer Data Platform to Market Beyond the Ski Industry
GOLDEN, COLORADO, August 8, 2019 — Ascent360, a pioneer in customer database platform (CDP) technology for mid-market companies, recently announced that Sun Peaks Resort has joined its roster of all-season resorts that want to improve targeted marketing in the skiing industry and beyond.
Set among three alpine peaks in British Columbia, Canada, and receiving more than 2,000 hours of sunshine each year, Sun Peaks Resort is well-known for snow sports, but offers recreational options for every season. With a network of lodges and activities ranging from skiing, snowboarding and dogsledding to biking, hiking and golfing, the resort sought a deeper understanding of its prospects and guests to deliver timely offers and announcements related to each person’s specific interests.
According to Chief Marketing Officer Aidan Kelly, while Sun Peaks had a mountain of valuable data about the resort’s visitors, it was siloed within various software platforms, making it difficult to gain a holistic view of their guests. Further, Kelly says, with constant marketplace changes, they needed actionable strategies for every season.
“Before unifying our data, we were missing opportunities for personalized marketing that captured activities beyond skiing. Now, with the insights and guidance from Ascent360, we’re able to talk to people about the other things they care about,” says Kelly. “For example, if we know a given family enjoys hiking, biking, or golf, we can send them offers for those activities, or we can see how to interest skiers in returning for a summer wildflower tour.”
According to Carlos Perez, chief revenue officer at Ascent360, their expertise in the skiing and resort industries makes them a valuable partner for clients such as Sun Peaks. By providing deep data insights, hands-on guidance and customized marketing playbooks, they can help inspire visitors to return season after season, Perez adds.
“Multifaceted businesses such as Sun Peaks benefit greatly from our platform’s ability to harmonize the vast amount of data coming in, and then humanize the data, using it for highly tailored campaigns that directly drive revenue,” says Perez. “Ascent360 clients typically double their return on investment in the first year, and then the growth just continues.”
About Ascent360:
Ascent360 is a leading Customer Data Platform (CDP) provider for small to midsize companies. Founded in 2013, Ascent360 developed one of the first CDPs, and today serves over 150 customers across multiple retail and e-commerce segments. By partnering with business-to-consumer (B2C) companies, Ascent360 combines the deep data integration and architecture expertise of its Software-as-a-Service solution with comprehensive marketing guidance from in-house experts, building authentic prospect and customer relationships. Ascent360 guarantees immediate return on investment and year-over-year growth.
For more information, visit https://ascent360.com/, or contact Kristi Ashton at 1-720-728-3362 or via email at kashton@ascent360.com.
