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Ascent360’s CEO and founder, Scott Buelter is back for another appearance on this episode of Channel Mastery. Scott joined us for episode 157 in January 2021 and shared key consumer trends we could expect as we were in the first month of a brand new year and quarter. We were eager to get him back for this episode so he can share a wealth of information from Q1 and what we can focus on in specialty business as we’re now into Q2.
We’ve all known that consumers in specialty markets are passionate. They’re willing to work around fragmentation and friction for our products because they adore their sports and the community that come along with them. Scott shares some of the personal touches he’s seen retailers hone in on this year to uplevel their human to human connections and increase their engagement.
With so many newcomers first to the skiing industry and now as we enter the 2021 biking season, the specialty experience has to evolve. This is a must listen to episode, as Scott advises on what’s working and what’s not working with the data to better understand it.
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“I think that there’s really a lot that’s happening and I think many pieces of it are extensions of what we saw in 2020…The changes that occurred in 2020, that was a very rapid shift toward technology that allowed buying from home, shopping from home, buy online pickup in store, you know, into specialty retail, into smaller retailers is continuing. And I would even suggest it starting to accelerate.”
