Leading brands are leaning into their companies’ values and capabilities, developing programs that help retain business to keep employees on staff while supporting communities impacted by COVID-19.

However, some brands are falling flat amidst their noble gestures – breaking consumer trust by exposing that they don’t have their data house in order. With missing name or location fields, even incorrect or irrelevant content, continuously going out at high volumes, these companies are generating more noise than value. These well-intended brands could have avoided these pitfalls all together by having their customer database connected and better organized.

In this webinar, Katie Wilson from Christy Sports, a specialty ski and snowboard retailer with locations throughout the United States will take us through how they launched their widely successful COVID-19 marketing campaign, quickly activating their marketing technology and expertise to develop a program that thrilled their valued customers while inspiring them to support their local community. Within three weeks, Christy Sport’s has already generated $25,000 for the Colorado COVID Relief Fund amounting to 10% of their sales – and they’re not done yet!