How Smartwool Outgrew Their Marketing Tools | Ascent360

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Webinar

How Smartwool Outgrew Their Marketing Tools

To listen to a recording of this presentation, please click click here.

Digital Marketing Automation

Smartwool’s mission is to bring comfort, confidence, and community to a life lived outside. But with such high ambitions, Smartwool needed to assess if their technology stack would help them reach their goals – and build a framework to prioritize which improvements to make first. 

Listen to Amanda Mivshek, CRM Manager at Smartwool, and Scott Buelter, CEO of Ascent360, and learn how they identified projects to help them scale, and the outcomes of their hard work. 

In this webinar, you’ll learn:

  • How to assess the state of your marketing tools today
  • How to build a framework for making any needed improvements
  • How to look forward and build on successful technology projects

To listen to a recording of this presentation, please click click here.

"With the Ascent360 CDP, we learned that our best customers (those with a 555 RFM score) generated far more revenue with a much higher return."
Molly Holmes
Direct Marketing Manager

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