How to Create a Community of Retail Brand Ambassadors Thru Data Driven Marketing & Events | Ascent360
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How to Create a Community of Retail Brand Ambassadors Thru Data Driven Marketing & Events

Creating a Customer Community Through Events Both in Person and Now Virtual is Part of Core Marketing Strategy for Leading Outdoor Retailer Alpine Shop
Data-Driven Marketing

Alpine Shop has been hosting clinics since the 1980’s and debuted a series of running, paddle and trail events in the 2000’s that have grown thru present day.

In the spirit of engaging anyone from a beginner to an expert they are creating an inspired community that comes back to not only participate in events but to purchase products and gear in person and online. The foundation of success includes using data driven marketing strategies to house, grow and engage with this community.

"With the Ascent360 CDP, we learned that our best customers (those with a 555 RFM score) generated far more revenue with a much higher return."
Molly Holmes
Direct Marketing Manager

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