Key Takeaways:

• Your outdoor enthusiast consumer is likely receiving over 100 emails a day. Are you sending the same email to your entire customer database? 
• Since COVID, U.S. adult shoppers shifted to email as the preferred channel to receive advertisements and communication. Has your business kept up with this shift and trend? 
• Learn how to easily enrich your customer data and segment and “automatically” engage your prospects and customers, along with the importance of establishing and understanding your metrics. Break down and easily help determine your average order value and your average customer lifetime and value, etc. 
• Overview of digital best practices and ways to speak to a prospect like a prospect and a customer like a customer and the importance of personalized, targeted marketing for client retention and increased sales.