Top 5 Marketing Strategies to Build Customer Community Across Multiple Brands | Ascent360
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Top 5 Marketing Strategies to Build Customer Community Across Multiple Brands

In the spirit of sharing best practices, lessons learned and in support of the outdoor industry, Ascent360, Acoustic & Johnson Outdoors, Inc. are joining together to debut this virtual program.
Email Marketing Strategy

Summer is here and outdoor enthusiasts are more ready now than ever to fish, camp, boat and simply escape.

It’s challenging to keep up with today’s new pace but even more important now than ever to engage with your customers in an authentic way. The same holds true for long time outdoor gear company Johnson Outdoors.

Johnson Outdoors is the parent company of household brand names such as Eureka, Jetboil and Minn Kota just to name a few. They are challenged with managing their customer segments and marketing for multiple brands in a meaningful way. In the spirit of sharing best practices, lessons learned and in support of the outdoor industry, Ascent360, Acoustic & Johnson Outdoors, Inc. are joining together to debut this virtual program.

Johnson Outdoors
Acoustic
"With the Ascent360 CDP, we learned that our best customers (those with a 555 RFM score) generated far more revenue with a much higher return."
Molly Holmes
Direct Marketing Manager

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