When it comes to successfully tailoring your marketing campaigns to meet your customers’ individual needs, it starts with data. You already collect hundreds of data points from customers every day, such as their geographic location, whether they’re male or female, how many times they’ve purchased from you, and how they’ve interacted with your store both in-person or online. But how do you strategically use that data to talk to them in a meaningful way that will drive sales?

Segmentation is key to developing personalized marketing campaigns that are proven to increase engagement, sales, and ongoing loyalty. With all the customer data you have at your fingertips, you should be creating specifically tailored campaigns that speak to different audiences within your customer database.

If you’re looking to build customer trust and retention, implementing these four high-performing campaigns into your marketing strategy is a great place to start.