GUIDE
How To Optimize Email Deliverability
You spend countless hours poring over email campaigns. Are your emails reaching your audience’s inboxes — or are they being delivered at all?
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As a business owner and/or marketer, you spend countless hours poring over email campaigns, making sure every detail is intact, creating good copy and design, and sending them off at regular intervals. Why? Because we all want greater engagement, long-term customer relationships, and more sales!
The thing is, if you don’t understand email deliverability and how it impacts your campaigns, all those precious marketing hours may be going to waste. Are your emails reaching your audience’s inboxes — or are they being delivered at all?
“With the Ascent360 CDP, we learned that our best customers (those with a 555 RFM score) generated far more revenue with a much higher return.”
Molly Holmes
DIRECT MARKETING MANAGER
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