Take Your Resort Marketing From Bunny Hill to Black Diamond

Ski and four-season resorts are unique in that they have a wide range of transactions, systems, and guests with vastly different interests. This can result in data becoming scattered and difficult to act on when it comes to marketing. Whether it’s pass purchases or lift tickets, lodging, dining, gear rentals, or any of the other many transactional events that take place within a resort, here exists endless amounts of valuable customer data. But if that data is scattered across multiple systems, it becomes far more difficult to glean actionable insights from.

So, how do you use all that customer data more effectively to create a uniquely made-for-me guest journey and keep them coming back, season after season?

In this guide, you will learn the various strategies and campaigns that will enable you to nurture your guests, create additional revenue, and increase retention and loyalty (and the platform that makes it all possible).