The Business Outlook Is Bright For Jewelry Retailers, According To Recent Surveys And Reports
JCK’s State of the Jewelry Industry Report, for example, notes that a firm majority (66%) of jewelry industry professionals are optimistic about consumer confidence and economic growth.
Jewelry retailers also face unprecedented challenges. The coronavirus pandemic caused a sudden and tectonic shift in day-to-day business activity that pushed shoppers in new directions. Just consider that during the 2020 holiday season online jewelry sales increased 46%, according to MasterCard.
Going forward, maintaining meaningful relationships with customers who value the tactile experience of in-store shopping will be more important than ever. But it’s impossible to nurture strong, personal relationships with marketing promotions that are designed to appeal to everybody.
The critical question is, how can you engage with every customer — from your VIPs to occasional shoppers — with the right messages at the right time to build authentic relationships and increase sales?
The answers are in your data. But understanding how to cost- and time – efficiently use data from your POS and ecommerce systems to keep customers engaged can seem daunting. That’s why we put together the 4Cs of Data Driven Marketing.
Just like understanding the 4Cs of a diamond is important for making good buying choices, the following 4Cs will help you understand the key aspects and qualities of a good Data Driven Marketing approach.
- Capture
- Calibrate
- Convey Effectively
- Consistency
