Hospitality News & Noteworthy April 2026

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Introducing Ascent360 Guest View Chrome Extension

Give your entire team instant access to critical guest intelligence right inside the browser they’re already using – no new logins, no system changes, no disruption to how they work. Anyone with the Ascent360 Guest View Chrome Extension installed gets immediate access to the same insights. Learn more today.

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Building a Best-In-Class Tech Stack for Hospitality

Filmed at Digital Transformation in Hotels & Hospitality Summit in Arlington, TX, Ascent360 was joined on-stage by Lark Hospitality to discuss one of the biggest challenges hoteliers are facing today – how to deliver personalized, data-driven guest experiences at scale while preserving the authentic character that keeps guests coming back to your property. 

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Welcome Hotel Del Coronado!

Recognized as one of the most iconic properties in the world, Hotel del Coronado has been setting the standard of luxury hospitality for over 130 years – captivating guests with world-class service, unparalleled experiences, and a timeless charm that keeps them coming back generation after generation. We’re proud to partner with the Del, empowering their team to activate their data and drive ancillary revenue through precision targeted marketing. Welcome to Ascent360!

“Ascent360 is the best-in-class choice for Hotel del Coronado. This AI-first CDP seamlessly ingests multiple data streams, enabling advanced segmentation and automated campaigns. Because we required a platform that integrates SMS and MMS into customer journeys, Ascent360 was the perfect fit. It allows us to cross-pollinate audiences and drive ancillary revenue, supported by a world-class account services and leadership team.” ~ Robert Marusi, Complex Commercial Director

Turn Call Center Data into Precise, Automated Marketing

Phone calls consistently drive strong conversion rates by delivering the precisely personalized service guests need for complex or high-consideration stays, and remain one of the strongest pillars of a direct booking strategy. But is your existing tech stack allowing your call center to perform like the marketing and revenue engine it should be or is it quietly letting valuable opportunities slip away (i.e. not-booked leads)?

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Integration Spotlight: Springer Miller Systems

Your guest data is only powerful if you can use it. Built for hospitality, Ascent360’s AI-First Customer Data Platform serves as the activation layer between Springer Miller Systems and the rest of your tech stack – unifying every guest profile into a single 360° view, uncovering high-value segments, and automating personalized, multi-channel marketing that drives direct bookings and repeat stays.

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