As SVP of Sales & Marketing, Heather Knutson drives the Sales & Marketing strategy for the business. Leveraging a background in managing all facets of Marketing and Marketing teams of all sizes and scale, she is a diverse Marketer that continually reaches across the aisle to achieve Sales & Marketing alignment. She authentically inspires the brand through Thought Leadership and putting a spotlight on existing clients and their brands as well. After starting her career at Budget Truck Rental overseeing B2C marketing, she shifted gears and has overseen B2B marketing for agencies and most recently the Real Estate/Homebuilding, MarTech and Data space. She is a winner of the Denver Business Journal 40 Under 40 “Class of 2014”. Heather earned her Bachelor of Arts degree from Gustavus Adolphus College in St. Peter, MN with a double major in International Management and Speech Communications.
PMS
Booking & Reservation
Golf
Ticketing
Resort Management Software
PMS
POS
eCommerce
POS
eCommerce
Hospitality
Unify & merge guest data from multiple systems and drive more direct bookings & guest loyalty.
Ski
Unify & merge guest data from multiple systems and drive more season pass & lift ticket sales.
Bike/Outdoor
Unify & merge customer data from multiple systems and drive more in-store and online purchases.
Retailers
Unify & merge customer data from multiple systems and drive more customer retention and sales.
Case Studies
Guides
Webinars
Podcasts
Knowledge Base
Blog
Platform
Create captivating, open-worthy emails that lead to improved guest satisfaction and increased bookings.
SMS
Create personalized, omnichannel experiences that reach your guests where they are most active.
Landing Pages
Collect the data you need and grow your database through fully customizable landing pages.
Direct Mail
Use your enriched data to build hyper-segmented audiences for your direct mail campaigns.
Customer Data Platform
Integrates directly with 125+ source systems to enhance your greatest asset—your guest data.
Features
Data
Impactful marketing starts with cleansed & enriched guest data.
Segment & Automate
Build custom audiences that are as simple or complex as you need, depending on the campaign.
Measure
Your ability to measure results and improve campaigns is the key to marketing success.