In order to stand out and provide your customers with a truly personal, unrivaled omni-channel experience, today’s marketers need to take the road less traveled and adopt a data-first strategy.
The Road to Data Driven Marketing Read More »
As we enter 2020, email remains a crucial tool for marketers. With a 4400% return on investment (ROI) — $44 for every $1 spent — it’s the most effective, affordable way to engage with audiences at scale. So why aren’t you seeing results?
Smart Plays for Better Email Marketing With Ascent360 Read More »
For a second year in a row Ascent360 was nominated for Bank of America Merrill Lynch’s Colorado Companies to Watch. The award honors companies from across the state for the positive impact on Colorado. The 50 winning companies are recognized for:
Ascent360 Named One of Country’s Best Employers Ascent360 is proud to be selected as one of OUTSIDE Magazine’s country’s best employers in its “50 Best Places to Work in 2018” list. Winning companies value productivity in combination with an active, eco-conscious lifestyle for a fulfilling experience inside and outside the office.
Ascent360 in OUTSIDE Magazine’s 50 Best Places to Work! Read More »
About Our Partnership Ascent360, a leader in the Customer Data Platform (CDP) space, is excited to announce its new partnership with Liftopia. Liftopia is a commerce solution that makes it easier for resorts to encourage more guest visits and increase revenue by offering lift tickets and ski passes at optimized prices on their websites and on Liftopia.com.
Ascent360 and Liftopia Join Forces to Help Resorts Enhance Guest Experiences Read More »
And With Recent Regulations, Be Sure To Know The Differences In Your Email List Are You Looking At Email Statistics Enough? Communicating to your customers is more important than ever and email serves as a great channel in which to do so. Not only is email the cheapest option for communication, it allows you to communicate to many people at one time. I know, very obvious stuff so far, but stick with me. My question to you is, how often are you looking at your email list? Your engagement? Your subscribers’ status? For many of us, that answer is not often. However, with recent regulations in place and laws becoming stricter, it is going to become increasingly more important to start focusing and learning who is on your list, how they got there, and what their current level of engagement is.
Not All Email Subscribers Are The Same Read More »
Do you get confused with the three letter acronyms CDP and CRM getting thrown around in the tech world? We can help with that. Gartner reported that 47% of marketing leaders said they already have a CDP in full production and another 19% are in the process. Interestingly, Gartner also reported that over half (52%) identify Salesforce Analytics Builder as their customer data platform.
Customer Data Platform Vs. Customer Relationship Management Software Read More »
From data to dashboards, our customer analytics tool enables a brilliant analytical experience that your entire team can benefit from. It allows the creation of custom reports and metrics that uses all your data from the Ascent360 platform to determine what is working and what is not. This integrated business intelligence tool enables you to see your data from every angle such as custom reports and metrics. Smartly, you can work with your data to discover everything you need to know.
Understanding The Ascent360 Customer Analytics Tool Read More »
Quantity Or Quality? Imagine placing an ad in a newspaper or online of your most ideal customer. What would it look like? Would their proximity be 30 miles from your retail location? Would they have spent over $1000 last year? Or perhaps they are majority women, ages 25-45. Every company has their “best customers.” The customers that are loyal to your brand or retail store, that spend the most and frequent your store often. It’s extremely important to know who these people are because they are what’s keeping your business running! Roughly 80% of your revenue comes from only 20% of your customers. Thus, paying close attention to this unique set of customers is critical for your business to thrive. It takes quantity and quality to make a loyal customer.
How To Use Data To Identify Your Best Customers Read More »
Power Your 2018 Growth Are you looking into 2018 desiring to power your company’s growth, but not sure where to start? There are countless directions you could go, but if we could tell you one thing, we would say to always start with your data. Believe it or not, your current data is a goldmine just waiting to boost your revenue! And the best way to do that is through a Customer Data Platform. Many people ask us what Ascent360 does, and what a Customer Data Platform actually is. So, in this article we hope to answer most of your questions and give you a comprehensive overview of just that.
How Ascent360 And A Customer Data Platform Can Power Your 2018 Growth Read More »