Easy Integration With Lightspeed POS Makes Ascent360 A Perfect Fit
GOLDEN, COLO., April 14, 2021 — Today, Ascent360 announced that Pennsylvania’s Up-N-Running stores adopted the Ascent360 platform. The two-store chain is excited to shake up its marketing approach and explore the growth potential in data driven marketing.
Ed Doyle opened the first Up-N-Running store in Valencia, Pennsylvania, in 2004 and a second location, in Ebensburg, in 2015. The entire Doyle family is passionate about running. Kevin Doyle, Ed’s son, was a professional runner with Olympic aspirations. And Ed’s daughter in law, Julie Doyle, serves as Chief Running Officer. The family has made it their mission to “help create an inclusive running and walking environment in Pennsylvania while also giving back to the community.”
Personalization has always been a key part of Up-N-Running’s business model; the stores offer fitting and shoe recommendations based on expert gait analysis. Julie Doyle said that Ascent360 seemed like an ideal fit for helping the store further its personalization efforts via marketing. “It’s really cool that we will be able to make shoe, apparel, accessory and event recommendations to people based on past purchases and interests,” said Julie.
The move to Ascent360 follows closely on a recent 2019 upgrade to the Lightspeed POS platform from an antiquated POS system. “The move to Lightspeed gave us visibility between stores, which was a huge help,” Julie explained. “A big part of the reason we looked at Ascent360 is because of the integration with Lightspeed and the fact that it’s a really approachable platform that could really help our growth potential…I’m excited to dig in and start trying to some new campaigns and rebuild our community through things like our Shoes
and Brews events when it’s safe to gather again.”
“Building and nurturing a strong running and walking community with limited resources can be very challenging, added Scott Buelter, CEO at Ascent360. “With effective use of our pre-built campaigns, Up-N-Running should be able to really keep their local community engaged and start setting sales PRs soon.”
About Ascent360:
Ascent360 is a leading Data Driven Marketing Platform for mid-market business-to-consumer (B2C) companies. Founded in 2013, Ascent360 helps businesses understand their customer base, nurture authentic lifelong relationships and drive sales by sending messages that matter. Today we manage over 150 databases for clients across brand, retail, e-commerce and resort segments. Ascent360 seamlessly integrates with over 100 data systems, and our sophisticated segmentation and data hygiene engine provides a clean, unified view of customers. Clients rely on our library of proven, automated marketing campaigns to easily send personalized 1:1 messages at scale.
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For more information, visit https://ascent360.com/ or contact Heather Knutson: 720.728.3362 or hknutson@ascent360.com.
