Create Customers For Life - Use Your Data | Podcast | Ascent360
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Podcast

Create Customers For Life - Use Your Data

Scott Buelter, CEO and President of Ascent360, joins Heather Mason, President of the NBDA, on this episode of Bicycle Retailer Radio.

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Create Customers For Life – Use Your Data

Scott and his team at Ascent360 are transforming how bike retailers connect to their customers. This is a must listen.

A relationship marketing leader who specializes in optimizing marketing programs through data, analytics and technology, Scott has led and built marketing programs for over 50 Fortune 500 clients in multiple industries. Working closely with the team at the NBDA, Scott has been helping to lead retailers’ best practices in data collection, guiding and educating on the importance of offering personalized and customer-centric service. This is a timely conversation as we as an industry look for insight in marketing, communication, and outreach to keep all cyclists engaged with the industry and local bike retailers.

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"With the Ascent360 CDP, we learned that our best customers (those with a 555 RFM score) generated far more revenue with a much higher return."
Molly Holmes
Direct Marketing Manager

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