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How to Build a Content Library as a One-Person Marketing Team
Podcast Escape The Hype Cycle: Ascent360 Leads With Results-Oriented Marketing Listen Now Share: Heather Knutson is a seasoned marketer who has spent the last eight
Scott Buelter, CEO and President of Ascent360, joins Kristen Carpenter on Channel Master Episode 48.
In this episode, Kristin and Scott discuss the newcomers to the outdoor marketplace (hint: they’re here to stay!) and how you can create loyalty in the face of supply shortages and price increases. You’ll also learn how utilizing a tailored marketing strategy – using segmentation and behavioral data – can create personalized connections, leading to more faithful customers. Scott also gives advice on what customers small to medium-sized businesses should focus on, amid an increase in demand from online customers.
Today, customers are more willing to give businesses their information to build personalized experiences with brands. We’re excited for the boom that the pandemic has created in the outdoor industry and the shift to a more consumer-centric approach as the outdoor goods industry is reinvesting that profit back into their businesses.
As CEO and president, Scott Buelter guides Ascent360’s strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at companies such as Nike, Disney, Royal Caribbean, Loews Hotels, American Express and Samsung, as well as upon his academic background. Buelter received an MBA from the University of California–Irvine and a Bachelor of Science in economics from the University of San Diego, in addition to studying at the London School of Economics and the Institute of Education Sciences in Berlin and Vienna.
Podcast Escape The Hype Cycle: Ascent360 Leads With Results-Oriented Marketing Listen Now Share: Heather Knutson is a seasoned marketer who has spent the last eight
Podcast The Evolution of Email Marketing in 2021 Scott Buelter, CEO and President of Ascent 360 joins this episode of Channel Mastery. Listen Now Share:
Podcast NBDA Nosh Episode 8 Scott Buelter, CEO and President of Ascent360, joins Heather Mason and Rachelle Schouten of the NBDA on Nosh Episode 8
Hello Valued Clients,
Ascent360 is experiencing an outage with one of our partners resulting in some instances of our CDP Platform being unavailable. Our partner is aware of the issue and working on a resolution as soon as possible. We do not currently have an ETA for when this issue will be resolved, but we are working with all urgency on a resolution. We will notify you once this issue is resolved.
Thank you for your patience,
Ascent360 Support Team