In this episode, Kristin and Scott discuss the newcomers to the outdoor marketplace (hint: they’re here to stay!) and how you can create loyalty in the face of supply shortages and price increases. You’ll also learn how utilizing a tailored marketing strategy – using segmentation and behavioral data – can create personalized connections, leading to more faithful customers. Scott also gives advice on what customers small to medium-sized businesses should focus on, amid an increase in demand from online customers.

Today, customers are more willing to give businesses their information to build personalized experiences with brands. We’re excited for the boom that the pandemic has created in the outdoor industry and the shift to a more consumer-centric approach as the outdoor goods industry is reinvesting that profit back into their businesses.

As CEO and president, Scott Buelter guides Ascent360’s strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at companies such as Nike, Disney, Royal Caribbean, Loews Hotels, American Express and Samsung, as well as upon his academic background. Buelter received an MBA from the University of California–Irvine and a Bachelor of Science in economics from the University of San Diego, in addition to studying at the London School of Economics and the Institute of Education Sciences in Berlin and Vienna.

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