Bicycle Retail Radio - Email Is Not Dead
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Podcast

Bicycle Retail Radio - Email Is Not Dead

On this special episode of Bicycle Retail Radio, President of the NBDA, Heather Mason, breaks down how email has evolved over the years.
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Email marketing is not dead!

Discover how email has evolved over the years and how, when done correctly, it can lead to a whole new level of impact for your business. The key to successful email marketing is to create automated, highly targeted, behavioral emails that lead to higher open and engagement rates. For instance, bike retailers can now automate post-purchase campaigns to upsell their customers following their recent purchase. By using your consolidated customer data from your POS and eCommerce systems, you can communicate with your customers on a more meaningful level—one that’s been proven to increase ROI, customer loyalty and of course, sales! Listen now to discover why email marketing isn’t going anywhere, anytime soon!

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"With the Ascent360 CDP, we learned that our best customers (those with a 555 RFM score) generated far more revenue with a much higher return."
Molly Holmes
Direct Marketing Manager

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Hello Valued Clients,

Ascent360 is experiencing an outage with one of our partners resulting in some instances of our CDP Platform being unavailable. Our partner is aware of the issue and working on a resolution as soon as possible. We do not currently have an ETA for when this issue will be resolved, but we are working with all urgency on a resolution. We will notify you once this issue is resolved.

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