Thanks to Ascent360’s one-click integrations, FISH307 was able to aggregate data from multiple sources into a single, cleansed database. Any new data they collect flows into this system as well. It also allowed them to take that data and segment it based on factors like purchase history, demographics, and location. By doing so, they saw they had a lot of customers who had purchased once and never bought anything else. So, they created an automated email campaign that offered a custom promo code to bring those customers back for another purchase. That single return-traffic campaign accounted for 10% of their business within a single month and cost them less than it would to acquire a new  customer.

By combining data points from all their systems, they were able to create a bridge between in-store and online customers. It enabled them to use  information they gathered from one segment to then create additional future segments. FISH307 is using their data to build brand loyalty. If a customer attends a fishing lesson in-person or virtually, then buys ice fishing parts, they now know how to make that customer’s experience unique and personal to them, which builds brand trust and drives retention.

Since implementing segmented, automated campaigns into their marketing, FISH307 has seen open rates increase to over 35% and over 250X more eCommerce store visits—the biggest spikes being immediately after sending emails. Their online store is growing and currently equates to 55% of total sales. In the last 365 days, these targeted campaigns have accounted for over 10% of all business, which is revenue they didn’t have before making the switch to Ascent360.