PMS
Booking & Reservation
Golf
Ticketing
Resort Management Software
PMS
POS
eCommerce
POS
eCommerce
Unify & merge guest data from multiple systems and drive more direct bookings & guest loyalty.
Unify & merge guest data from multiple systems and drive more season pass & lift ticket sales.
Unify & merge customer data from multiple systems and drive more in-store and online purchases.
Unify & merge customer data from multiple systems and drive more customer retention and sales.
Create personalized, omnichannel experiences that reach your guests where they are most active.
Impactful marketing starts with cleansed & enriched guest data.
Build custom audiences that are as simple or complex as you need, depending on the campaign.
Create captivating, open-worthy emails that lead to improved guest satisfaction and increased bookings.
Your ability to measure results and improve campaigns is the key to marketing success.
Johnson Outdoors, Inc. is a leading outdoor recreation brand, serving adventure enthusiasts around the world with 24 brick-and-mortar locations and an online store. They provide outdoor products through eight different brands across four verticals: fishing, diving, watercraft and camping.
Johnson Outdoors, Inc. is a leading outdoor recreation retailer, serving adventure enthusiasts around the world with 24 brick-and-mortar locations and an online store. They provide outdoor products through eight different brands across four verticals: fishing, diving, watercraft and camping.
When the global retailer wanted to build and maintain customer loyalty across all of their brands, they reached out to Ascent360. Using the platform, they reach their highest value customers in the right way, at the right time through data-driven, personalized marketing campaigns.
Johnson Outdoors used the Ascent360 CDP to test different types of email content, creating targeted messages and subject lines for different customer segments across their brands. Sending emails with personalized messages and subject lines increased open and click-through rates by more than 30%, as compared to generic emails.
When the pandemic caused retail stores and fulfillment centers to close, Johnson Outdoors had to quickly shift email marketing from an offer-based to a content-based strategy. The CDP enabled them to easily adapt campaigns to focus on lifestyle and product content, such as suggested outdoor outings and “how-tos.” They also created campaigns to keep customers informed about closings and reopenings for their preferred brands and retail locations.
Ascent360 helped Johnson Outdoors build a specialized survey app to capture customer information at live events, providing a seamless feed of customer data directly to their database. The app was loaded on iPads positioned throughout events, enabling customers to easily self-report demographic data and answer survey questions through a branded platform.
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