Case Study
Mammoth Mountain Increases Revenue and Reduces Costs with the Ascent360 CDP
Learn How Mammoth Mountain Ski Area Optimized Its Marketing Channels to Increase Revenue and Reduce Costs.
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1,900% campaign ROI
400% ROI on each redeemed gift card
150% exceeded web revenue goals by an average
The Challenge
Mammoth Mountain is California’s highest four-season resort and playground. With 300 days of sunshine annually, the mountain offers extensive four-season recreation and scenic beauty all year.
The marketing team at Mammoth Mountain wanted to optimize their marketing channels, drive more revenue from their efforts, be able to accurately attribute campaign revenue and show a return.
The Ascent360 Solution
Ascent360 helped Mammoth Mountain switch to an ROI-based marketing strategy by implementing its CDP and guiding the team through the journey of focusing on the most valuable customers. The first step was to consolidate their data and identify Mammoth Mountain’s best customers, those with a 555 Recency, Frequency and Monetary score. Next a series of campaigns directed toward those high value customers were developed and activated through the CDP: Personalized Booking Anniversary; In-Resort Gift Card incentives; Lodging and Lift Ticket Retargeting and Thank you/Come Back soon emails. Results showed that revenues, return and effort were maximized by flipping the funnel.
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