Mike’s Bikes Automates Repurchase Campaigns with the Ascent360 Customer Data Platform (CDP)

Mike’s Bikes and Ascent360 developed an ongoing post-purchase incentive campaign consisting of two automated emails sent 90 days and 120 days after a purchase (and if no other purchases were made). The Ascent360 platform processes purchase history data and updates a daily list from Mike’s Bikes CRM. Then the platform adds dynamic content and imagery and sends the campaign out via Mike’s Bikes email service provider. The Ascent360 CDP greatly simplifies complex, time-consuming campaigns and even automatically attributes revenue for Mike’s Bikes.