Smartwool® Covers Cost of Ascent360 Customer Data Platform with a Single Campaign

After centralizing the company’s data, the Ascent360 Client Success team and Smartwool® developed a re-engagement campaign. First, targets were divided into High Value (made a purchase within the last 6 months) and Low Value segments (non-purchasers). Second, High and Low Value segments were sub-divided and sent two different offers to A/B test, making 4 sub-segments total. Additionally, a test-and-roll subject line experiment was conducted to maximize results. Then, the Ascent360 platform automated sending out the appropriate campaign to the audiences. Results and return were calculated within the Ascent360 CDP and this single campaign more than covered the annual cost of the platform.