Hospitality News & Noteworthy October 2025

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In a competitive hospitality landscape where guest expectations are rising and brand loyalty is harder to earn; personalization is no longer a luxury—it’s a necessity. To stay competitive, hospitality leaders are increasingly turning to data-driven personalization. Discover proven tactics for crafting guest experiences that are not only memorable but also return-worthy.

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Client Spotlight: Purgatory Resort

We’re thrilled to welcome Purgatory Resort as a new client and partner. Surrounded by the majestic San Juan Mountains, Purgatory is a year-round paradise that provides an authentic Colorado mountain experience. Guests love the laid-back vibes, stunning San Juan views, and the atmosphere that makes everyone feel like part of the family.

We are delighted to help Purgatory Resort continue to create unforgettable guest experiences through the magic of enriched data, precise segmentation and intuitive automation. Welcome to Ascent360! 

“We’ve been really impressed with Ascent360. The team’s professionalism and support made onboarding simple, and the platform not only unifies our customer data but also streamlines our processes and improves workflows, making it easy to segment audiences and deliver personalized marketing that drives real results.” ~Matt E., Director of Marketing, Sales & Events

Accelerate: Maestro Users Conference 2025 In Review

The Ascent360 team had a blast at Accelerate: Maestro Users Conference in beautiful Toronto last week. Special thanks to everyone we met over the few days and all who attended our session.

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