PODCAST
Bicycle Retail Radio – Email Is Not Dead
On this special episode of Bicycle Retail Radio, President of the NBDA, Heather Mason, breaks down how email has evolved over the years.
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Email marketing is not dead!
Discover how email has evolved over the years and how, when done correctly, it can lead to a whole new level of impact for your business. The key to successful email marketing is to create automated, highly targeted, behavioral emails that lead to higher open and engagement rates. For instance, bike retailers can now automate post-purchase campaigns to upsell their customers following their recent purchase. By using your consolidated customer data from your POS and eCommerce systems, you can communicate with your customers on a more meaningful level—one that’s been proven to increase ROI, customer loyalty and of course, sales! Listen now to discover why email marketing isn’t going anywhere, anytime soon!
“The experience with Ascent360 has been seamless, from the integration with our PMS to data hygiene to segmenting and automating our marketing campaigns.”
Andrew W.
MIRROR LAKE INN
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