Bicycle Retail Radio – Email Is Not Dead

Podcast Bicycle Retail Radio – Email Is Not Dead On this special episode of Bicycle Retail Radio, President of the NBDA, Heather Mason, breaks down how email has evolved over the years. Listen Now Share: Email marketing is not dead! Discover how email has evolved over the years and how, when done correctly, it can […]

Data Driven Marketing: A Beginner’s Checklist

Guide Data Driven Marketing: A Beginner’s Checklist We make it easy to take your marketing from plain and generic to sophisticated and personalized! Download Now Share: Congrats! You’re Ready to Take Your Marketing From Plain and Generic to Sophisticated and Personalized. To get you started, we’ve created this step-by-step checklist to help guide you as […]

Breathe Life Into Your Marketing Using CPR: Campaigns That Produce Revenue

Guide Campaigns That Produce Revenue Gone are the days of generic, one-size-fits all marketing messages. The “batch and blast” method is an inefficient strategy that belongs in the past. Today’s retail marketers should focus on a more personalized, segmented, and automated approach. Download Now Share: The following four high-impact marketing campaigns are a great place […]

How Retailers Are Using Data-Driven Marketing to Level Up

Guide How Retailers Are Using Data-Driven Marketing to Level Up the 5 Stages of the Consumer Buying Process Don’t let customers slip through the cracks throughout the buying cycle — meet them where they are at every stage using a data-driven approach. Download Guide Share: The Changing Retail Landscape and Meeting Your Customers Where They’re […]

The 7 Gear Shifts Bike Retailers Are Making Using Data-Driven Marketing

GUIDE The 7 Gear Shifts Bike Retailers Are Making Using Data-Driven Marketing Learn how to adapt to a booming bike industry and build stronger customer relationships both in-store and online. Download Guide Share: Making the Right Marketing Shifts Will Push Your Business Growth to the Top of the Hill There is no question that retail […]

How to Capture, Engage, And Retain New Bike Enthusiasts With A Personal Touch

Webinar How to Capture, Engage, and Retain New Bike Enthusiasts with a Personal Touch Listen to a webinar hosted with the NBDA, Ascent360, Lightspeed and special guest Belmont Wheelworks where the panel discusses “Activating Data & Capturing Today’s New Bike Enthusiast”. Share: Webinar Roundtable: Activating Data & Retaining Today’s New Bike Enthusiast   We cover […]

Mike’s Bikes increases customer loyalty with Ascent360 and Lightspeed

Case Study Mike’s Bikes increases customer loyalty with Ascent360 and Lightspeed Mike’s Bikes, North America’s leading bike retailer, used Lightspeed POS and Ascent360 to connect with the new customers flocking to bike shops. Thanks to seamless integration, Mike’s Bikes could deliver proven, automated marketing campaigns directly from their POS system. In an industry moving at […]

Data-Driven Retail: Transforming Data Into Profitable Customer Experiences

Webinar Data-Driven Retail: Transforming Data Into Profitable Customer Experiences Lightspeed’s panel discussion with Ascent360 and Mike’s Bikes to learn how data can inform your business decisions and shape customer experiences. Share: Presented at Frost Bike: WATCH NOW “With the Ascent360 CDP, we learned that our best customers (those with a 555 RFM score) generated far […]

Top 5 Marketing Strategies to Build Customer Community Across Multiple Brands

Webinar Top 5 Marketing Strategies to Build Customer Community Across Multiple Brands In the spirit of sharing best practices, lessons learned and in support of the outdoor industry, Ascent360, Acoustic & Johnson Outdoors, Inc. are joining together to debut this virtual program. Share: https://www.youtube.com/embed/8duuvvo41-c Summer is here and outdoor enthusiasts are more ready now than […]

Mike’s Bikes Thrives in the New Normal With Ascent360

Case Study Mike’s Bikes Thrives in the New Normal With Ascent360 The COVID-19 crisis has impacted many industries, but one segment has seen positive change: independent bicycle dealers (IBDs). With schools, offices and gyms closed, IBDs have seen bike sales boom by up to 70%. Mike’s Bikes, North America’s leading bike retailer, was ahead of […]